Jelly Industry Evolution: Pudding’s Impact and Functional Innovations

In the rapid development of the jelly product market, a category called “pudding” has quietly emerged in the Chinese market. To consumers, pudding may seem similar to jelly, but its rise has forced jelly to innovate in order to sustain growth.

Pudding, which looks more like a dessert, has its advantages in appearing healthier, using mainly cornstarch as the primary ingredient and requiring low-temperature storage. It has a soft texture and is often made with milk and eggs, making it a popular delicacy in bakeries.

The emergence of pudding not only captured market share from jelly but also compelled jelly products to innovate. In addition to continuing to focus on the children’s market, jelly brands have also begun to develop products for adults. Functionality has become the basis for expanding into new frontiers. Similar to gummy candies, functionality has become a new approach for jelly to break through.

Weight loss, eye protection, and brain health are the standards for the healthy innovation of jelly. In addition to zero-fat jelly, enzyme jelly has gradually become popular and has given rise to many brands.